Own a Piece of America's First True Luxury Sneaker Retailer
Invest in Impossible Kicks
Impossible Kicks is the nation's #1 brick-and-mortar sneaker reseller. In just 3 years, we’ve scaled from $0 to $47M in revenue, with 20 stores and more on the horizon. This rapid growth is because we offer what DTC retailers can't: a premium in-person shopping experience, with the most sought after products, 100% verified authentic. Now we’re raising capital to scale even faster.
Why Invest
Rolex. Hermés.
And now… Jordans.
Welcome to luxury’s newest frontier
Limited-edition sneakers have quietly become the next frontier in alternative assets, with Nikes selling for 6 figures at auction, and celeb sneakers like the Travis Scott collab jumping 40% in value overnight.
So why is most of the industry online, where try-ons are impossible and authentication is questionable? Today's sneaker collectors are demanding the same experience as buying a vintage Rolex. They want to inspect, authenticate, and consult with experts in person.
That's why Impossible Kicks is becoming the new standard in luxury sneaker retail. We’re creating a nationwide network of stores offering a premium shopping experience, where enthusiasts can experience their purchases with the respect these assets deserve.
Source: esquire.com
Learn more about investing in Impossible Kicks.
Download the investor brief today.
From $0 to $47M in Just 3 Years
We grew 218% from 2021-2023 - outpacing the market by 13X.
Source: runrepeat.com
Our $353 average order value held strong against 30% sales drops and 16% price decreases in 2023.
$150M in transactions. Zero fakes. Ever.
01
Luxury
Experience
Rare sneakers are the new Rolex. Our stores offer the hands-on, Apple Store-like experience these alternative assets deserve.
02
Authenticity First
We've created the first trusted network of authentication hubs in sneaker history. Zero fakes across $150M in transactions. No one else can say that.
03
Perfect Fit
Spending hundreds or thousands on shoes that don’t fit is a thing of the past. Each store is a curated + personalized showroom where you can try them on.
04
Instant Gratification
Online marketplaces make you wait 2-6 weeks for your shoes. With us, you walk in, and walk out with your fresh new kicks.
Source: captaincreps.com
05
Expert Access
Sneaker culture demands human expertise. Our in-store specialists turn first-timers into collectors.
06
Community
Modern, inclusive spaces that welcome collectors from all walks of life. 48% of our customers are female, more than 2x the industry average.
Source: askwonder.com
Drive Brand Awareness
• Only 45%(1) of respondents currently know of Impossible Kicks relative to other resellers
• Accelerate momentum on social platforms
• Celebrity endorsements
Retail Expansion
• Continue to execute on permanent leasing strategy
• Identify key locations in desirable markets
• Leverage relationship with best-in-class real estate operators (Forbes, Taubman and Simons)
Optimize E-commerce
• Continue to build ecommerce platform
• Leverage lessons learned after the initial roll-out of platform
• Use e-commerce for promo activity
Expand Product Offering
• Expand into adjacent luxury apparel items (watches, sunglasses, etc.)
• Carry other collectible item
We’re Ready to Scale to
Every Major Market in America
America’s top retail real estate operators want what we’re building - we just need capital to execute. Each new store follows our proven 12 month path: local team hiring and training at month 1, doors open at month 3, and profitability typically by month 12.
The roadmap starts in major markets like New York and Los Angeles, then expands into high-growth secondary markets like Nashville and Charlotte, where competition is limited but sneaker culture thrives. This two-pronged approach lets us capture both established and emerging sneaker communities following the same proven formula that built our first 20 stores.
Surging Brand Power
• 45% market recognition without a single TV ad
• From Method Man to Ice T and Aaron Jones, celebrity collectors choose us
• 54M Instagram impressions and growing
Access To The Best Estate
• Simon, Forbes, and Taubman want us their prime spots
• Targeting both established markets (NYC) and emerging hotspots (Nashville)
• Infrastructure ready for 10-20 more stores in America’s highest-value retail markets
Unmatched Product Authentication
• Three-layer verification combines AI, vetted vendors, and expert inspection.
• Every sneaker is scanned by Entropy’s 99.9% accurate AI software, then double-checked by our expert team
• Vendors face $10K penalties per fake sneaker, ensuring quality starts at the source
Unlocking Premium Markets
• Expanding into premium collectibles and rare apparel
• Building premium destinations where competition is limited but sneaker culture thrives
• Pushing apparel from 14% to 17% of revenue by 2025. Same overhead, fatter margins
Growth Potential
The Secondary Sneaker Resale Market Is Projected To Grow
From $11.5B To $30B By 2030
What’s driving this skyrocketing growth? Millennials in their prime earning years make up 80% of sneaker resale purchases. Gen Z is amplifying this shift, actively rejecting digital-only retail in favor of authentic, in-person experiences.
This shift to experiential luxury has made us the natural choice for both the generation of consumers and serious collectors. While online platforms struggle with fakes and shipping delays, we’re bringing the premium boutique experience to sneaker culture - and our rapid growth suggests we’ve nailed it.
Source: runrepeat.com, blockapps.net
We’ve Gone From 1% Market Share to Industry Standard in 36 Months
In a recent survey, 33% of sneaker buyers chose Impossible Kicks as their first choice – more than StockX, GOAT, and Flight Club. At just 1% market share, our word-of-mouth growth has generated 54 million Instagram impressions and built 45% brand recognition without spending a dollar on TV ads. With your investment, we’re poised to reach the other 55% of sneaker enthusiasts who haven’t discovered us yet.
Source: 2023 Acclaro consumer survey
Source: 2023 Acclaro consumer survey
253K
Instagram Followers
54M
Instagram Impressions
8+
Mainstream Celebrity Endorsements
7+
Highly Engaged Influencers
1st
Mover In Fitness
12.3M
Instagram Accounts Reached
The Bottom Line
Impossible Kicks Isn't Just Building Stores.
We're Creating the Next Luxury Empire.
We're entering the golden age of sneaker collecting as limited-edition kicks evolve from collectibles into legitimate luxury assets.
Join us today as an investor, and own a piece of America’s largest brick-and-mortar platform reimagining how luxury sneakers are bought and sold.
Join the Discussion
Diverse Celebrity / Influencer Approach to Social...
FAQs
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Individuals over 18 years of age can invest.
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
The Common Stock (the "Shares") of Impossible Kicks (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.
In the event of death, divorce, or similar circumstance, shares can be transferred to:
● The company that issued the securities
● An accredited investor
● A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationship)If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com
At a minimum, the company will be filing with the SEC and posting on it’s website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.
Our Team
Talented, Experienced Leadership Team with Track Record of Success
Impossible Kicks
$150M in Transactions. Twenty Stores.
One Market Disruptor.
We’ve reimagined sneaker retail from the ground up. With just $8.5M in capital, we built 20 premium locations generating $2.8M per store in annual revenue. While competitors push customers online, we’re creating the premium in-person experience sneaker culture deserves.
Our model works: industry leading 56-day inventory turnover, zero fakes sold across $150M in transactions, and prime real estate partnerships with Simon, Forbes, and Taubman. Now we’re ready to double our footprint in America’s most lucrative markets.
$47M+
2023 Revenue
$350
Average Purchase
20
Store Locations
$2.8M
Average Sales/Store
$350
Average Purchase
$2.8M
Average Sales/Store
2024 Impossible Kicks. All Rights Reserved | Privacy Policy
Equity crowdfunding investments in private placements, and start-up investments in particular, are speculative and involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest in start-ups. Companies seeking startup investment through equity crowdfunding tend to be in earlier stages of development and their business model, products and services may not yet be fully developed, operational or tested in the public marketplace. There is no guarantee that the stated valuation and other terms are accurate or in agreement with the market or industry valuations. Further, investors may receive illiquid and/or restricted stock that may be subject to holding period requirements and/or liquidity concerns.
DealMaker Securities LLC, a registered broker-dealer, and member of FINRA | SIPC, located at 4000 Eagle Point Corporate Drive, Suite 950, Birmingham, AL 35242., is the Intermediary for this offering and is not an affiliate of or connected with the Issuer. Please check our background on FINRA's BrokerCheck.
DealMaker Securities LLC does not make investment recommendations.
DealMaker Securities LLC is NOT placing or selling these securities on behalf of the Issuer.
DealMaker Securities LLC is NOT soliciting this investment or making any recommendations by collecting, reviewing, and processing an Investor's documentation for this investment.
DealMaker Securities LLC conducts Anti-Money Laundering, Identity and Bad Actor Disqualification reviews of the Issuer, and confirms they are a registered business in good standing.
DealMaker Securities LLC is NOT vetting or approving the information provided by the Issuer or the Issuer itself.
Contact information is provided for Investors to make inquiries and requests to DealMaker Securities LLC regarding Regulation CF in general, or the status of such investor’s submitted documentation, specifically. DealMaker Securities LLC may direct Investors to specific sections of the Offering Circular to locate information or answers to their inquiry but does not opine or provide guidance on issuer related matters.
This website contains forward-looking statements. These statements may include the words “believe”, “expect”, “anticipate”, “intend”, “plan”, “estimate”, “project”, “will”, “may”, “targeting” and similar expressions as well as statements other than statements of historical facts including, without limitation, those regarding the financial position, business strategy, plans, targets and objectives of the management of Impossible Kicks Holding Company, Inc. (the "Company") for future operations (including development plans and objectives). Such forward-looking statements involve known and unknown risks, uncertainties and other important factors which may affect the Company's ability to implement and achieve the economic and monetary policies, budgetary plans, fiscal guidelines and other development benchmarks set out in such forward-looking statements and which may cause actual results, performance or achievements to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. Such forward-looking statements are based on numerous assumptions regarding the Company's present and future policies and plans and the environment in which the Company will operate in the future. Furthermore, certain forward-looking statements are based on assumptions or future events which may not prove to be accurate, and no reliance whatsoever should be placed on any forward-looking statements in this presentation. The forward-looking statements in this website speak only as of the date of the Company's initial Form C, and the Company expressly disclaims to the fullest extent permitted by law any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained herein to reflect any change in expectations with regard thereto or any change in events, conditions or circumstances on which any such statements are based.
https://www.esquire.com/style/mens-fashion/a22023566/back-to-the-future-nike-sneaker-auction/?t
https://captaincreps.com/how-long-do-goat-orders-take-to-ship-estimating-arrival-time/?t
https://runrepeat.com/sneaker-resale-statistics?t
https://blockapps.net/blog/future-predictions-for-the-sneaker-reselling-market/?t
2023 Acclaro consumer survey
2025 Impossible Kicks. All Rights Reserved | Privacy Policy